Yesterday I kicked off an exciting week dedicated to emerging artists with this post (aka, all the things I wish I had learned 5 years ago!).
Before we start talking about branding please get the idea of logos, packaging, and web design out of your head. That is not branding.
A brand is a bundle of emotion and ideas. It is an aesthetic that your product or creation effortlessly embodies. You comprehend it in a glance, it resonates with you, and before you know it, you are aligning yourself with it, bringing it into your home, and raving about it to anyone who will listen. THAT is good branding.
Thinking about branding in this way makes it super appealing to artists and creativies – emotions and aesthetics? that’s what we live for!
The first thing to think about is your portfolio. How does it feel as a whole? Think like…
View original post 480 more words